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Life Challenges Are Inevitable.

Everyone deserves personalized and experienced guidance by trained Life Guides.

"LifeGuides pairs someone in the midst of a Life Challenge to a Guide who has successfully overcome the identical life event, just like pairs people for love.”

 – Will Bunker, Founder of

Goodmans cares about your well-being.

We are partnering with LifeGuides!

Watch How LifeGuides Works

Getting Started with LifeGuides

Activate Your Employee Benefits

Activating your account is quick and easy.

Well-Being Concierge

Call our personal

Well-Being Concierge 

for an initial conversation.

Our Concierge will listen to your needs and match you with Guide who has been through the same Life Challenge you are facing.​

Your concierge can activate your benefit for you.

Talk with a Guide

Talk Confidentially with a Guide from a place of empathy, wisdom, and easy relatability.

Access Personalized Resources

Access Personalized, Expert-Curated Resources through our Intelligence Assistance ™ Software.
You and your spouse are already enrolled.


Click any category to see a full list of Life Challenges covered.

​You're never alone with LifeGuides.